You hear all about the “cloud” today. Whether its whats on the cloud, or who is using the cloud. The cloud is nothing new but that has not stopped it from changing how industries and business owners function and run. In today’s hyper competitive world, businesses need to offer fast, flexible services in order to ensure success in meeting customer demand and their day to day scaling and operations. Businesses today need to be able to reach as many customers as quickly and efficiently as possible, without leaving any in the dark. Cloud platforms and cloud based solutions offer industries the ability to scale up and down almost instantaneously to meet customer demand. Cloud based services also reduce costs by offering a pay as you go type of system just like you were using a utility, like gas, electricity, etc. And with the fast growing market stretching around the globe, giving access to fast and powerful networks and operating capabilities is easier than ever before. “For startups and larger players alike, transitioning to the cloud has enabled them to better manage industry disruptions, reinvent their business models and fuel massive improvements in the delivery of their services”.